Chicago Sky rookie Angel Reese’s partnership with The Hershey Company can truly be considered the perfect match.
The company and star WNBA player used her “Reese’s Pieces” nickname from fans to run with a unique idea in creating an apparel collection with tees, hoodies, hats, and more.
Reese mentioned that she was ecstatic about the partnership and gave a shoutout to the fans who helped make the collection a possibility.
“This is definitely one of those ‘pinch-me’ moments, where everything feels like it is coming full circle,” Reese said.
Following one of Reese’s matchups with the Chicago Sky this season, her fans started to call themselves “Reese’s Pieces,” and the WNBA star ran with it.
She believes they started this wave and has dedicated this collection to her fans.
“The fans really made this happen,” said Angel Reese. “This collection is for my Reese’s Pieces, who’ve been with me every step of the way.”
Angel Reese went in depth about the partnership with Nick DePaula from the “Boardroom.”
She gave some background on how the idea for the partnership started and how social media helped her create an opportunity with something as simple as her name.
“The connection between my name and the Reese’s brand was obvious, but it went deeper than that,” Reese said. “My fans started calling themselves ‘Reese’s Pieces,’ and after I kept seeing it on social, I started engaging with some of my fans about it.”
Reese’s apparel is currently listed on her site “theangelreese.com” where fans have the opportunity to purchase the limited edition collection.
The shirts are selling for $49, while the hoodies are $79, and the hats are $39, all of which are listed without shipping and handling included in the price.
While the details of the partnership are unknown, based on the revenue and percentage share for Reese, she’s now tied in with a historic billion-dollar brand.
