Our Mission

To keep you up to date with information & products in the field of Augmented Reality, providing access to unique perspectives & products in the industry.

Augmented Reality: Where is the industry now?


Setting aside the fact there are many companies trying different approaches and technologies, it is widely considered to be a major landmark goal to create a minimal & fully functioning set of AR glasses. Although initial bulkier models have surfaced, this technology is still approximately 5 years away.


In 2017 both Facebook & Apple announced their new Augmented Reality development platforms, using your smartphone as the AR device. This alone has three huge effects which include accelerating the AR platform wars, much more content being developed for everyone, and the creation of the AR world around us:

Platform Wars

This has started the competition for the top AR platform. The first company to establish a great AR platform has the advantage to gain a large number of consumers first.

Content Creation

This opens up AR development and will place augmented reality content in the hands of millions of existing smartphone users.

Digital World

Essentially this will build the AR features and content, which will then already exist once the technology catches up and simple AR glasses can be available to the public.

Looking Ahead

Augmented Reality is widely known to be the next big wave in technology. It delivers the benefits of comfort and connectivity by fusing the real world with AR elements. Combine this with the eventual ability to replace screens on TVs, computers, laptops, and cellphones (with only one pair of glasses) and it becomes a huge value for consumers.

Looking Ahead

Augmented Reality is widely known to be the next big technology. It delivers the benefits of comfort and connectivity by fusing the real world with AR elements. Combine this with the ability to replace the need for screens on TVs, computers, laptops, and cellphones (with only one pair of glasses) and it becomes a huge value for consumers.

Moments in Augmented Reality History

1901L. Frank Baum was an author that first mentioned the idea of an electronic display/glasses that overlay data onto real life. His works anticipated such century-later technologies such as TV, Augmented Reality, laptop computers and wireless telephones.


1968 Ivan Sutherland invented the head-mounted display (HMD Display) and positions it as a piece of technology that provides a window into a virtual world. A HMD is a display device, worn on the head or as part of a helmet, that has a small display optic in front of one or each eye.


1975 Myron Krueger creates "Videoplace", a full blown artificial reality lab at the University of Connecticut.
The Videoplace used projectors, video cameras, special purpose hardware, and onscreen silhouettes of the users to place the users within an interactive environment.

1992 Louis Rosenberg develops one of the first working AR systems. Developed at a U.S. Air Force Research Laboratory, it's an overlay of augmented sensory information on a workspace in order to improve human performance in direct and remotely manipulated tasks. It was a pioneer platform in AR & VR technology.


2000

At the International Symposium on Wearable Computers, ARQuake is demonstrated. AR Quake was the first outdoor mobile AR game and developed by Bruce H. Thomas. For the first time it was possible for the user to walk outdoors and view graphic elements that were not normally visible. Game testers found it to be quite natural to navigate.


2015 Microsoft announces the HoloLens Augmented Reality headset. This is essentially a holographic computer that overlaps high-def holograms in a space such as your home or office. The headset is wireless, and uses high-def lenses and spacial sound technology to create an immersive and visually advanced experience that you can interact with.